“We call ourselves Fresh Food Concepts. We aspire to create a brand that stands for things that matter – our own health and the health of our environment. We are very touchy about it….

Juice Up is our first product line, a range of 100% Raw & Natural, Cold Pressed Juices made by blending innovative combinations of fruits and vegetables, to deliver taste and nutrition both. Everything we make will always be 100% natural, delicious and nutritionally net-positive, so that our customers feel physically and mentally better off, after they have our products.

We put great care and effort into our juices. From sourcing high quality ingredients from farms, even in far flung places, to selecting only those pieces which are in good condition, to being very particular about hygiene, sanitation and safety our operating practices, we don't take any short cuts. We are HACCP certified and continuously strive to exceed established standards. Our production facility is fanatically maintained and kept in pristine working order. We would rather lose money than send out a product that doesn't match up to our stringent standards.”

Riju Gupta

Riju Gupta

An IIM Ahmadabad alumnus, serial entrepreneur, devoted foodie, squash enthusiast & a backpacker par excellence. Co founder learning hour- India’s first online tutoring portal which was acquired by Educomp Solutions. Worked in investment banking with Barclays Capital & Citigroup

“On a mission to visit 200 countries”

Chandan Agarwal

Chandan Agarwal

An IIT-Delhi and IIM –Ahmadabad alumnus, sharp shooter, expert in mechanics, master blender and seriel entrepreneur. Co-founded Learning hour. Worked as a consultant with Accenture and Bennett, Coleman and Co.

“On a mission to reinvent the wheel”

Rahul Bhasin

Rahul Bhasin

A college dropout, a street photographer, certified yoga teacher, avid naturopath and a renowned events management professional. Worked as Special advisor for Tourism to the CM, Delhi. Has produced and managed some of the most complex productions and events in India inc Zangoora, NH-7 etc

“On a mission to attain nirvana”

Manu Bhasin

Manu Bhasin

An artist by nature, excellent nutritionist, operations specialist, and a sommelier of tastes and flavours. A process and Operations professional who setup his own courier company.

“On a mission to turn everyone vegetarian”